Look Again

So when i first breezed past this post on core77, I did a double take on the picture I saw. I thought these fireplaces looked, well, really cool. Of course, then when I read further, I felt like an idiot. So this post was not about how interesting or how innovative these new wall mounted fireplaces, but about how impractical they are:
Post author hipstomp encourages readers to think longevity...logically will a wall mounted fire place last that long functionally, and think 1970's decore.....with this even remotely look okay in 10years??
Shows that there's ALOT more to think about than "that just looks cool"